Thursday, May 1, 2008

Why so serious?

So summer movies kick off on Friday and Iron Man looks like a lot of fun but what really interests me this summer is of course The Dark Knight. The marketing campaign for it has been really incredible. Heath Ledger seems to be pitch perfect as the Joker. I am seriously pumped for this. On one of the very many campaigns they've done - they had a contest and gave away 12 free reels of the un-released trailer at a trailer screening. Little did the winners know that they were going home with a jokerized verison of it. I love it. It's brilliant. The HD trailer will be online by Monday, but I think this is the neat one. Whenever they can do something fresh and new with a movie, then I'm there.

2 comments:

Something Jenna-ish said...

a) im impressed that you got the youtube video in your blog. explain that to me sometime...

b) the clip itself is cool, i was trying to figure out how they did it. i'm wondering if those scribbles are anything like the the sprint commercials with the movie light. that's what a lot of them look like is light almost. that was probably filmed then put into software and manipulated because it doesn't really look like sketches unless there are some really cool filters and effects that got applied/animated. either way it's a nice piece.

Something Jenna-ish said...

how does that chicks on fire blog work? you submit articles and they post them?